Fox doesn’t have a subscription video service unlike most of its rivals—and it’s using that to its advantage. Executives spent much of Monday afternoon’s upfront presentation showing advertisers the benefit of working with a company that is entirely ad-supported, both through the broadcast network and its AVOD streamer, Tubi. (Adweek)
The fact that Tubi played such a big part in the presentation from Fox Entertainment CEO Charlie Collier was just another example of a rapidly growing trend in these presentations: Streaming is now the name of the game. (Variety)
The company is heading into the fall season as the No. 1 broadcast network in the adults 18-49 demo for the second year in a row, and it plans to use the strength of existing franchises like 9-1-1 and The Masked Singer to launch a slate of new series. (Adweek)
Fox is sticking to its usual template for the start of the 2021-22 season: Dramas to start the week, an unscripted block on Wednesdays, three days of sports and its Sunday animated comedies. (THR / Live Feed)
Fox is launching its own NFT company, Blockchain Creative Labs, the company said on Monday as part of its upfront presentation. (TheWrap)