Twitter ArtHouse Opens Its Doors to Brands

By Christine Zosche 

Creator management, video editing and live broadcasting for brands on Twitter can now be handled in one place: Twitter ArtHouse. (Adweek)

Influencer efforts tend to focus on Instagram, YouTube and Snapchat. With the launch of ArtHouse, Twitter is hoping to bring more brand-influencer investment onto its platform. (Marketing Land)

Twitter and GroupM found that video content optimized for Twitter drives 33 percent more emotional engagement than non-optimized spots, while a Magna/IPG Media Lab-sponsored study found that users spend 24 percent more time with Creator ads. (Mobile Marketer)