Four-and-a-half months after suspending the season, the NBA is finally ready to resume play, and Turner Sports has already sold out of its regular season ad inventory. (Adweek)
ESPN parent Disney says the resumption of NBA play has brought commitments from more than 100 advertisers, with 25 sponsors who are new to the game signing on for post-season support. (Variety)
While fans won’t be allowed into the ESPN Wide World of Sports Complex at Walt Disney World Resort in Orlando, Fla. for the resumption of the season Thursday night, Twitter teamed up with the league on some ways to make them feel like part of the action. (Adweek)
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