The NBA is shaking things up by turning the game clock off for the fourth quarter of Sunday’s NBA All-Star Game, and TNT, in turn, is upending its traditional ad format for its coverage of the game and will air the fourth quarter ad-free, the network said Thursday. (Adweek)
The ad-free segment marks the first time the presentation of the All-Star Game will take commercials out of part of the broadcast. The sportscast will air at 8 p.m. eastern on Sunday, Feb. 16. (Variety)
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