Amazon is off to a strong start with its Prime Video stream of Thursday Night Football. Nielsen data for the first game on Sept. 15—a 27-24 win for the Kansas City Chiefs over the Los Angeles Chargers—averaged 13 million viewers. (LA Times/Company Town)
The average for the Sept. 15 matchup surpassed the viewership of 8.84 million on the NFL Network from the same week in 2021, according to data released by Amazon. The stream was the most-watched program of the night, the Amazon release added. No. 2 was CBS’ Young Sheldon, with 3.5 million viewers. (CNBC)
Amazon partnered with DirecTV to air their games in over 300,000 sports bars, restaurants, hotels and other venues outside of homes, as a way to ensure that those without high-speed broadband can access games. (Axios)
