The Peanuts Marketing Blitz Was Everywhere, but Much of its Social Engagement Was ‘Dismal’

Not only were consumers able to ‘Peanutize’ themselves, but the film had major partnerships—including Target’s co-branded television spots, McDonald’s, Horizon Organic, Nestle, UNICEF, Little Debbie, Red Baron, Build-A-Bear Workshop, Tyson and a MetLife blimp. The problem, however, is that even if the marketing was everywhere, consumers didn’t engage with it on the same level they engaged with the Minions effort. (Adweek)