The Number of People Who Use Netflix Is Now the Same as Paying TV Consumers

According to a new report from PricewaterhouseCoopers, the streaming audience is growing—but in unexpected directions. Fewer people are paying for linear TV than in previous years, but the number of Netflix users is rising. In 2016, about 76 percent of people paid for linear TV; this year, that number dropped to 73 percent, which is the same percentage of people who use Netflix. (Adweek)