In a move that has seemed inevitable for more than a week, the 2020 Summer Olympics have become the latest sports event—and by far the biggest—to be postponed as a result of the novel coronavirus pandemic. (Adweek)
On Tuesday, Japan Prime Minister Shinzo Abe and International Olympic Committee president Thomas Bach agreed to postpone the Tokyo 2020 Olympics by about one year. The opening ceremony had been planned for July 24. (ESPN)
They will still be called the 2020 Olympics—a symbolic gesture that the IOC hopes will allow the Games to “stand as a beacon of hope.” (THR / AP)
The Olympic Games have only been canceled three times since 1896, the beginning of their modern history. The 1916 Summer Olympic Games were canceled due to World War I, and the 1940 and 1944 Olympic Games were canceled due to World War II. (HuffPost)
Comcast’s NBCUniversal said it’s working with advertisers on the fate of $1.25 billion in ad sales already committed to the postponed Tokyo Olympics. (Deadline)