Substack Acquires Yem Amid Broader Subscription Marketing Push

By Brad Pareso 

Substack has acquired Yem, a small startup that helps newsletter writers grow their email lists through email marketing campaigns, Substack co-founder Hamish McKenzie said. The deal is part of a wider effort by Substack to help provide the writers on its platform with tools to grow their audiences organically, by tapping into Substack’s broader network of writers. (Axios)

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