Fresh off a new round of financing from China, STX Entertainment is expanding into virtual reality with the acquisition of VR producer Surreal. (THR)
The acquisition will lead to the formation of STX’s first full-scale division in the new media field and will bring in-house Surreal’s two founders, Rick Rey and Andy Vick. The duo and their company have produced more than 70 immersive experiences in the last year, which have been viewed more than 35 million times across various platforms, according to an announcement from STX. (Variety)
The pair will be working on content that complements traditional film and TV projects in addition to leading entirely unique VR initiatives, according to a company press release. (TechCrunch)
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