Spotify in Talks to Acquire Podcast Startup Gimlet Media

By Christine Zosche 

Spotify is in talks to acquire Gimlet Media, multiple sources say, as it sets its sights on becoming a bigger player in the podcasting space. (THR)

It plans to pay more than $200 million to buy Gimlet, the Brooklyn-based company which produces a network of popular shows and makes shows for advertisers like Gatorade. (Recode)

The move would give a boost to the music-streaming company’s narrative-audio ambitions. Talks are ongoing and it is still possible that a deal won’t happen, according to people familiar with the matter. (WSJ)

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In January 2018, Gimlet launched Gimlet Pictures, a film and TV arm headed by Chris Giliberti. That formalized Gimlet’s forays into TV, most recently Amazon’s Homecoming starring Julia Roberts, and the in-the-works Annapurna Pictures movie Man Of The People, with Robert Downey Jr attached. All are based on Gimlet podcasts. (Deadline)

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