Pinterest is rolling out new guidelines prohibiting posts that it says contains misinformation about climate change, as social media companies continue to grapple with curbing the spread of false and misleading information. (WSJ)
It also plans to take action on false or misleading content about climate change solutions, content misrepresenting scientific data that could erode trust in experts, and harmful, false or misleading content about climate change-related public safety emergencies. The platform will also ban ads containing false information or conspiracy theories related to climate change. (CNN Business)
Unlike other platforms, Pinterest’s policy addresses both ads and content. The company is also working with the Climate Disinformation Coalition and the Conscious Advertising Network to help detect misinformation on various platforms, Pinterest said. (Protocol)
Searches about sustainability are on the rise on Pinterest, with queries about “zero waste lifestyle” surging 64 percent in the past year. (NYT)