No Host, No Problem: Oscars Ratings Rise YOY for First Time Since 2014

By Christine Zosche 

The first host-less Academy Awards since 1989—which ABC had initially worried would cause Oscars ratings to plummet even further—instead resulted in a year-over-year ratings jump for the telecast, its first audience increase in five years. (Adweek)

ABC’s broadcast of the awards ceremony averaged 29.6 million viewers, a 11.5 percent gain over a year ago. The hostless show also scored a 7.7 rating among adults 18-49, a 13 percent gain over last year. (THR / Live Feed)

While the figure is up from last year’s historic low, this year was the second smallest audience ever for an Academy Awards telecast. (Variety)

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In total viewers, recent predecessors went as follows: 26.5 million in 2018 (Best Picture: The Shape of Water), 32.9 million in 2017 (Moonlight), 34.4 million in 2016 (Spotlight) and 37.3 million in 2015 (Birdman). (New York Post)

Green Book winning the Best Picture award was the most-talked-about moment on both Twitter and Facebook during the 91st Academy Awards Sunday night. (Adweek)

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