The National Hockey League is teaming up with Twitter and Disney Streaming Services to deliver live two-minute look-ins of select games during the 2020 Stanley Cup Qualifiers and Stanley Cup Playoffs to fans in the U.S. (Adweek)
For the NHL, the goal is to drive tune-in to live game broadcasts on NBC Sports, regional sports networks and NHL Network, as well as spur fan interaction on Twitter. (Variety)
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