NBC Washington Says Government Shutdown Has Increased Mid-Day News Ratings

By Christine Zosche 

One Washington, D.C. station is saying the government shutdown has brought more eyes to the market’s local news stations during the day. (TVSpy)

NBC Washington has seen a significant increase in adult 25-54 viewers watching the station’s mid-day programming—reflecting that more people are at home instead of at work—while fewer people are watching the station in the early mornings, when they would traditionally be getting ready for the workday, according to Nielsen data drawn from the first 17 days of January. (TVNewser)

Advertisement
Advertisement