NBA Finals Still on Fire for ABC, Game 4 Draws Over 16 Million Viewers

By Christine Zosche 

The NBA Finals are still on a roll for ABC. Friday night’s Game 4 audience averaged more than 16 million viewers, peaking with north of 20 million from 11:30 p.m. to midnight ET. The Golden State Warriors’ win over the Cleveland Cavaliers, giving the former a 3-1 lead in the best-of-seven series, also delivered a record number of unique viewers for an NBA game on WatchESPN. The showdown generated more than 1 million unique viewers. (THR / Live Feed)

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