In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks. But broadcast prime-time spend was down 4 percent and shorter NBA and NHL playoff series also ate into ad revenue, according to new data from Standard Media Index. The national TV market was up 2 percent year-over-year. Cable networks jumped 2 percent, and broadcast networks were up 1 percent compared to May 2016. (Adweek)
Along with its record ratings, MSNBC has been able to boost its advertising rates a whopping 43 percent year-over-year. The data, from the monthly Standard Media Index, shows cable news channels have been the pace setters in increased ad spend among all TV networks. (TVNewser)
Fox News jumped 14 percent and CNN increased 12 percent. Rachel Maddow’s MSNBC show, which has arguably seen the biggest ratings spike under the Trump administration, has been rewarded with a staggering 69 percent increase from last year: where a 30-second spot ran for $2,600 in May 2016, it now clocks in at $4,500. (Mediaite)