Stranger Things isn’t just a pop culture phenomenon and product-placement bonanza for Netflix. The show’s third season is now the most-watched original programming debut on the streaming service, according to both Netflix and Nielsen. (Adweek)
Per the ratings service’s SVOD content ratings, the eight episodes of Stranger Things 3 had an average minute audience—the closest approximation for streaming shows to Nielsen’s average viewership on linear TV—of 12.8 million viewers over its first four days of release. (THR / Live Feed)
At least 26.3 million Americans caught at least some portion of the show over the course of the four-day holiday weekend. (Vulture)
Netflix revealed its own streaming data about the series, saying that more than 40.7 million global household accounts had watched the show during the weekend. (CNBC)
The streamer further said 18.2 million of those accounts finished all eight episodes in the first four days following launch. (TheWrap)