Meta’s New Product Experimentation team has lost its loving feeling for Sparked, the video speed dating application it began testing last April. (Adweek)
With Sparked, daters would cycle through a series of short “video dates” during a preplanned event with other locals in their area. The team had tested the service in select markets—including Chicago—and had also hosted several “global” date nights throughout the year, as well as dedicated events for LGBTQ users or other demographics, like certain age groups. (TechCrunch)
Advertisement