HGTV Teamed with Wayfair to Create Its First Special Co-Produced with a Brand Partner

HGTV spotlights brands in almost all of its shows, but the network had never produced a special with one of its advertising partners before. That will change in 2018, when HGTV airs Home United, a 30-minute special produced with Wayfair that features home renovation stars Chris and Peyton Lambton helping a newlywed couple merge their design styles. (Adweek)