A week after the Academy Awards audience grew 58 percent from 2021’s record low, the 64th Grammys was unable to pull off a similar ratings bounceback. (Adweek)
Early Nielsen data showed the CBS telecast averaged 8.93 million viewers, a notch above the comparable figure of 8.8 million in 2021. The final figure last year was 9.2 million viewers. CBS estimates that this year’s telecast will end up with 9.6 million viewers when out-of-home viewing data is added, a 4 percent gain over last year. (LA Times / Company Town)
In terms of the key demo, the 2021 show had an initial 2.1 rating among adults 18-49, according to Nielsen, also a record low for the Grammys. (Variety)
Just for comparison, the 2020 show earned 18.7 million viewers in final numbers while the pre-pandemic 2019 edition raked in 19.9 million sets of eyeballs. (Deadline)