Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. (SocialTimes)
That represents a 50 million-user increase in just three months. Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August. (Adweek)
The news marks one of the fastest introductions of ads into a product for Facebook, which typically plays the long game in monetizing new features. Facebook bought Instagram in April 2012 for $1 billion, then took almost three years to introduce ads across the platform. (Mashable)
Stories, which are collections of user photos and videos stitched together into little montages, currently play one after the other once you start watching them. The ads, which will be full-screen photo or video spots, will be inserted automatically as you jump from one friend’s post to another. (Recode)
