Fox Networks Group’s ad sales chief, Joe Marchese, is setting a lofty goal for the broadcast network: reducing TV ad time to two minutes an hour by 2020. (WSJ / CMO Today)
There are no details on whether that long-term goal will apply to all Fox programming, or certain genres like episodic content, and whether sponsored or product integration will help retain revenues after airing fewer traditional 30-second commercials. (THR)
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