As Facebook ramps up its new “in-stream” video advertising, the social media company is attempting to avoid the brand safety headaches that have plagued rivals such as YouTube in recent months. (WSJ / CMO Today)
Facebook released a new set of rules on Wednesday that outline the types of videos and articles that it will bar from running ads. It also said it would begin disclosing new information to advertisers about where their messages appear on the platform, and on external apps and sites it is partners with. (NYT)
Those publishing content flagged as misinformation or false news may be ruled ineligible to profit from Facebook, as would creators of clickbait and sensationalism. Facebook’s guidelines give broad definitions of content that would be disallowed—ncluding “family entertainment characters engaged in violent, sexualized or otherwise inappropriate behavior.” Also covered are depictions of death, casualties and physical injuries in tragedies such as natural disasters; and content that is incendiary, inflammatory, demeaning or disparaging toward people or groups. (Reuters)