Facebook Ad Spend, Cost Per Click Take a Hit During Coronavirus Crisis

By Christine Zosche 

Facebook issued a mixed update on its stability during the coronavirus pandemic, saying that its infrastructure is running smoothly, despite dealing with a heavier workload, but its revenue is taking a hit. (Adweek)

“We don’t monetize many of the services where we’re seeing increased engagement, and we’ve seen a weakening in our ads business in countries taking aggressive actions to reduce the spread of COVID-19,” Alex Schultz, vp analytics, and Jay Parikh, vp engineering, said in an update via the Facebook website. (THR)

Facebook is also seeing an extreme spike in usage across the globe due to the pandemic. But most usage is concentrated among private messaging and video calling, products the company does not monetize. (The Verge)

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