Snapchat is opening its popular Discover platform for college newspapers, creating even more content targeted at its core demographic of generations Y and Z. Friday, Snap Inc. announced the debut of Campus Publisher Stories, partnering with schools across the U.S. (Adweek)
The Daily Californian at the University of California at Berkeley, The Battalion at Texas A&M, The Daily Orange at Syracuse University and the Badger Herald at the University of Wisconsin at Madison are the first participants in the program. (Poynter)
The student papers will create what Snap is calling a Campus Publisher Story, which should look similar to the magazine-style editions that existing partners like BuzzFeed and ESPN already create daily. The papers will produce one of these Stories per week, which will include ads. Revenue generated from the ads will be split between the university paper and Snap, though the company declined to share what that split will be. (Recode)