CBS has finished its upfront negotiations, securing prime-time CPM (cost per thousand viewers reached) increases in the mid-teens and late-night volume hikes of as much as 20 percent, according to a source close to negotiations. (Adweek)
On the strength of continuing tune-in for The Late Show With Stephen Colbert and The Late Late Show With James Corden, CPMs in late night showed increases in the mid- to high-teens, according to a person familiar with the discussions. (Deadline)
CBS expects the volume of advance advertising commitments placed against its next prime-time schedule to rise 5 percent to 6 percent. (Variety)
CBS also saw an increase in the amount of sports inventory it sold, including its NFL and college football packages. Prices there were up in the mid-single digits. Digital sales were also up significantly as CBS’ over-the-top offerings, including CBS All Access, drew advertisers. (B&C)