Candle Media, the new media rollup company backed by Blackstone and led by former Disney executives Tom Staggs and Kevin Mayer, is acquiring ATTN:, the digital media company that focuses on social change content for millennials and Gen-Z. (Axios)
Launched in 2014, ATTN:’s videos seek to deconstruct social issues and news stories for its audience, such as one video recorded by former California Governor Arnold Schwarzenegger denouncing Vladimir Putin’s invasion of Ukraine. (Reuters)
Candle said it will help provide capital, scale and expertise to accelerate ATTN:’s growth across social media, TV and streaming services, in addition to growing its publishing, brand studio, creative strategy and agency services. (Variety)
Of note, ATTN: also launched its own TikTok studio last year to provide production services for brands that wanted to reach the TikTok user base. Clients on that effort have included big name brands like Google, Madewell, MTV and even TikTok itself, which partnered with ATTN: to manage its own “TikTok for Good” channel. That deal was recently renewed for a second year. (TechCrunch)