BuzzFeed Launches Two Podcasts

It is 2009 all over again, and so podcasts are suddenly (and weirdly) all the rage. Hoping to cash in on the recycled trend is BuzzFeed, which has launched two new podcasts — Another Round and Internet Explorer. (FishbowlNY)
Both weekly podcasts are hosted by BuzzFeed staffers, and the company hopes to expand the audio offering in the future with things like shorter-run series, news shows and reported pieces, according to Jenna Weiss-Berman, BuzzFeed’s director of audio. But marketers hoping to align with BuzzFeed’s podcasting efforts are out of luck for now: they don’t carry advertisements. The company says they are “open to exploring” ways to make money down the road. (WSJ / CMO Today)
In a post announcing Internet Explorer, BuzzFeed staffers described it as a dive into the culture of the Web that examines “all the weird and wonderful rabbit holes of this terrible/fantastic Internet that we love so much.” The other podcast, Another Round, promises to be an informal look at issues of pop culture, sexuality and race, along with “literally everything” else, according to a BuzzFeed post announcing its launch. (Poynter / MediaWire)