Add Expedia and Nestle to the list of brands pulling their advertising from Laura Ingraham‘s Fox News show. Parkland school shooting survivor and gun control advocate David Hogg tweeted a list of 13 of Ingraham’s advertisers Wednesday, night asking his followers to reach out to the companies. They did. (TVNewser)
This may stem from comments on her show Monday night, where Ingraham included a clip of Hogg from the March for Our Lives in which he said, “to those voters that supported the NRA that allowed the continued slaughter of our children and our future, I say, get your resumes ready.” To that, Ingraham sarcastically added, “Oooh… who wrote that line?” Then, Wednesday morning, she tweeted a DailyWire story about how Hogg had been “rejected by four colleges to which he applied.” (TVNewser)
Following an online backlash and the loss of advertisers, Ingraham apologized Thursday morning for the tweet. (TVNewser)
Thursday night, we counted five ad pods with advertising from brands including Gillette, Advil, Progressive, Miracle Ear, SleepNumber, WeatherTech, HomeAdvisor, Office Depot/OfficeMax, Beaches and the San Diego Zoo; plus two spots from Jenny Craig and two from Sandals; also CLR, Belfor, USAA, Varidesk and the new movie Chappaquiddick. Fox News sister networks FX and NatGeo also aired promos for their shows. (TVNewser)
Hogg was not impressed with Ingraham’s apology. “#ShutUpAndBeObjective,” he tweeted Thursday afternoon. Hogg made clear to Ingraham he will not accept her apology until she denounces “the way your network has treated my friends and I in this fight” describing it as “mudslinging at children.” (Deadline)