AT&T is going OTT. The company will launch a direct-to-consumer streaming service in the fourth quarter of 2019, WarnerMedia CEO John Stankey said Wednesday. (Adweek)
The service will feature its portfolio of entertainment brands, including HBO. Stankey confirmed that HBO will continue to be sold as a standalone product but that the rest of the service will not be available a la carte. (THR)
The CEO explained that the firm will package content from Turner and Warner Bros. Think Harry Potter and DC superhero films alongside such HBO series as Game Of Thrones and Westworld. (New York Post)
Pricing for the service will not be determined until the project comes to market, but Stankey said it will be more expensive than the current HBO OTT subscription plan. (Variety)
The new service will not include news programming, such as CNN, at first, and is sure to draw comparisons to Disney’s plans for a direct-to-consumer streaming service. Disney’s venture is expected to launch in late 2019 and is part of a strategic shift at the company. (CNN)