AMC Networks has revamped its upfront strategy a couple times in the past several weeks, after the COVID-19 pandemic forced the cancellation of its event last month. (Adweek)
AMC Networks had intended to launch a new “Content Room” as a means of luring sponsors to its programming as part of the industry’s annual “upfront” ad-sales market. Now, it is offering some of its capabilities as “value added” elements to marketers willing to strike new ad deals. (Variety)
It’s part of an effort called Upfront Connect, which intends to help clients of the company’s cable and digital networks connect with sales reps even without the physical trappings that are usually commonplace this time of year. (Deadline)
It includes a screening room where clients can view full seasons and previews of all AMC Networks originals and explore partnership opportunities around each show, along with The Content Room’s branded content offerings, which include PSAs and other spots responding to the pandemic. (THR)