Following a Brandweek panel last week, ABC Entertainment president Karey Burke told Adweek that she was ready to move her network away from reporting live-plus-same-day ratings. Monday, she made it official: ABC will no longer report that metric, except for live programming. (Adweek)
On Tuesday, the Disney-owned broadcast network will begin its approach to reporting ratings at the three-days delayed-viewing mark. (TheWrap)
The first stream ABC will look at is Live+3 data, followed by Live+7 and Multiplatform+35 Day program ratings, Burke said in a memo to staff Monday. (Deadline)
The move comes four years after Fox chose to do the same, and continues the change in how networks measure their viewership as live-plus-same-day ratings give way to delayed and multiplatform viewing. (Variety)