To celebrate the kickoff of the United States Football League, broadcast partners Fox and NBC will do something that hasn’t occurred on TV in 55 years: simulcast a sports competition on two broadcast networks. (Adweek)
Under an agreement unveiled Tuesday, NBC Sports will provide pregame, halftime and postgame coverage of a game between the New Jersey Generals and the Birmingham Stallions, while Fox Sports will produce coverage of the match-up itself. Both networks will carry the full event, and the same commercials will run on both Fox and NBC. (Variety)
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