The most-tweeted-about moment during the 61st Annual Grammy Awards Sunday night was Korean boy band BTS presenting the award for Best R&B Album, while Alicia Keys’ performance on two pianos in homage to pianist Hazel Scott was the most-talked-about moment on Facebook. (Adweek)
The telecast had slightly more viewers than it did in 2018 but it fell to a new low among adults 18-49. (THR / Live Feed)
The overall show, which ran long, scored 19.9 million viewers, according to Nielsen time-zone-adjusted fast national ratings. Last year’s show, hosted by James Corden, earned 19.8 million viewers, perilously close to the lowest rating CBS has ever received for a Grammys telecast—19.04 million viewers in 2009. (New York Post)
CBS nabbed a 5.6 rating in adults 18-49, compared to a 5.9 rating last year, which was the lowest key demo rating the show had ever drawn at that time. (Variety)
CBS cited some other encouraging metrics, including the Grammys’ status as the “most social” awards telecast this season, and a significant increase on digital platforms. Overall, more than 40 million viewers watched at least part of the broadcast. (CNN)