Davis Elen Advertising has announced Thursday this week as the day when they will literally be blowing up a four-ton armored truck (Snoop Dogg will be pushing the plunger) in the Las Vegas desert for the world to see as part of the promotion for Mafia Wars: Las Vegas. You can watch what goes down on ustream.tv from 5:30-6:30 PST and also track the event and get more details on the Mafia Wars site.
“We want to continually deliver the most exciting game experience for our community and expanding the game to Las Vegas was the obvious next step,” says Scott Koenigsberg, Mafia Wars general manager at Zynga, in a statement. “New and existing players are flocking to Vegas–more jobs are being done there than anywhere else. This launch also marks an exciting first, where our players take action in-game and can experience the consequences of their actions taken offline with the armored car explosion.”
More: 7-11 and Zynga have launched a digital ad campaign with the help of out of OOH firm Titan.