Zulu Alpha Kilo launched an awareness campaign to promote the National Advertising Challenge (NAC), formerly the National Advertising Awards (NAA), with the intention of doubling last year’s submissions.
The campaign coincides with the release of NAC’s nine creative briefs, “sponsored by Canadian marketers looking for solutions across nine categories (Big Ideas, Campaign, Student, Print, OOH, Wild Card, Not for Profit, Media Innovation, and Digital).” Winning teams will receive a trip to Cannes, for the International Festival of Creativity.
The briefs are at the center of Zulu’s 90-second video for the campaign, which attempts to use humor to draw attention to the NAC. In the spot, a creative resource manager discovers a young creative printing out the NAC briefs. Worried about the agency juggling its already full workload, she is stressed out at the prospect of adding more to the agency’s workload, and responds as you might expect. Zulu Alpha Kilo worked with production company Someplace Nice and director Pete Henderson on the spot.
“We have big aspirations for the NAC, but we were facing a serious comprehension issues within the creative community,” said Ellie Metrick, marketing and communications manager at NAC, in a statement. “This year’s online video goes a long way in explaining that we offer creatives an opportunity to do original work in exchange for a chance to go to Cannes.”
Agency: Zulu Alpha Kilo
Client (Company): National Advertising Challenge
Creative Director: Zak Mroueh
Art Director: Ari Elkouby
Copywriter: George Ault
Agency Producer: Tara Handley
Production House: Someplace Nice
Director: Pete Henderson
Account Team: Alexandra Potter
Client: Ellie Metrick
Production House Producer: Robbie McNamara
Video Post Facility / Editing Company: Rooster
Editor: Chris Parkins
Online/Transfer: Fort York
Flame Artist: Lauren Rempel
Audio Post Facility/Music House: Zulu Alpha Kilo
Audio Director: Stephen Stepanic
Engineer: Stephen Stepanic