Zimmerman Hires Michael Angelovich as EVP/Director of Strategic Planning

By Erik Oster 

Fort Lauderdale just scored another year-round resident.

Zimmerman Advertising hired Michael Angelovich as executive vice president, director of strategic planning, effective immediately. In the new role, he will be tasked with leading strategic planning as well as the Red Light Project, the agency’s “heretical [?] retail research engine.”

Angelovich arrives at Zimmerman from mcgarrybowen, where he served as executive strategy director for over five years. While with the latter agency, he worked on accounts including JPMorgan Chase, Teach.org and Kelley School of Business and helped win the pitches for Staples and the global Intel account. (It’s worth noting that mcgarrybowen recently lost the Chase business.)


Before joining mcgarrybowen, he spent six and a half years with Publicis New York as a senior vice president and global engagement strategy director, working with clients such as Heineken and Amstel Light and helping the agency win P&G oral care globally. Prior to that period, he served as a senior partner and group strategy leader at Y&R, managing the agency’s brand leadership team and working with clients including Pepperidge Farm and Pella Windows & Doors. He also spent time in senior strategy positions with Ammirati Puris Lintas and TBWA\Chiat\Day.

“I was captured by Michael’s ambition, willingness to invent and how much he cared about work,” said Zimmerman CEO Michael Goldberg. “Michael makes insights better, work better and people better – and all that combined makes business better.”

From founder and chairman Jordan Zimmerman:

“Angelovich is a perfect balance to our team. Brave, convincing, business obsessed and agile enough to work at the speed of retail.”

Therein lies the Zimmerman angle. The Omnicom shop is not a traditional ad agency–it’s a “retail growth machine.”

In fact, the headline for the release announcing this latest hire reads, “Zimmerman Welcomes Angelovich to the Machine” with the subhed defining the shop as a “retail powerhouse.”

Someone was a big Pink Floyd fan.