Zimmerman Advertising of Fort Lauderdale hired Bryan Sweeney as its new executive vice president of integrated content production. He is the first person to hold that title.
Sweeney joins Zimmerman following nearly fourteen years with Boston-based agency Hill Holliday. Most recently, he served as executive vice president, director of creative production, beginning at the start of 2013, overseeing content production, broadcast, digital and print. Before that he spent nearly ten years as senior vice president, director of broadcast and around a year and a half as senior vice president, co-director of integrated production. Sweeney joined Hill Holliday in December of 2002, following over two years as vice president, executive producer group head at Arnold Worldwide in Boston. Prior to that he spent ten years as vice president, executive producer at DDB Chicago. Over the course of his career he has worked with clients including McDonald’s, Anheuser-Busch, MLB, Bank of America and Cadillac.
“Bryan brings with him a strong creative pedigree, but even more importantly, he brings big ambition, big innovation and an unrestrained passion for innovating across multiple platforms, something so critical to keep up with the dynamic retail marketplace our clients must thrive in,” Zimmerman Advertising CEO Michael Goldberg said in a statement. “Bryan’s remit will be to leverage his experience creating a connective production tissue between video, audio, UX, social and digital content, along with the alignment of the agency’s state-of-the-art production studio.”
“He fits in the organization today, but will also be a driving force to getting to tomorrow quickly. He is a rare breed that understands that it is a collision of analytics and creation that must drive results,” added Zimmerman Advertising chairman and founder Jordan Zimmerman. “He is the kind of person that makes all the ideas and people around him better and we are so glad he is joining our team.”