Zambezi launched a new “Golf/Man” campaign for TaylorMade-Adidas Golf brand Ashworth.
Part of the campaign focuses on professional golfer Justin Rose, with an extended online video called “Here, Now.” The video profiles Rose and his “So what?” philosophy towards the game, which allows him to accept defeat and stay humble in victory. “Be in the moment and just let it go,” Rose says. The video matches an interview with Rose with black and white footage of him playing. In addition to the video, and other shorts available at the campaign site, Zambezi also created a 100-page “Print Magalogue” and interactive version, in an attempt to refresh Ashworth and “reinvigorate its presence in the golf world.”