Zambezi Presents ‘Here, Now’ with Justin Rose for Ashworth

By Erik Oster 

Zambezi launched a new “Golf/Man” campaign for TaylorMade-Adidas Golf brand Ashworth.

Part of the campaign focuses on professional golfer Justin Rose, with an extended online video called “Here, Now.” The video profiles Rose and his “So what?” philosophy towards the game, which allows him to accept defeat and stay humble in victory. “Be in the moment and just let it go,” Rose says. The video matches an interview with Rose with black and white footage of him playing. In addition to the video, and other shorts available at the campaign site, Zambezi also created a 100-page “Print Magalogue” and interactive version, in an attempt to refresh Ashworth and “reinvigorate its presence in the golf world.”

Credits:

Agency: Zambezi

Founder: Chris Raih
Creative Director: Kevin Buth
Art Director: Sheldon Melvin
Copywriter: Miles Abbott
Executive Producer: Alex Cohn
Producer: Nat Bricker
Director of Digital: Ricardo Diaz
Digital Producer: Tony Joo
Director of Account Management: Pete Brown
Account Supervisor: Matt Kline
Assistant Account Executive: Carly Ayres
Production Company: Hello Pictures
Director: Chris Stanford
Producer: Nicole Lloyd
Editing House: Chris Stanford, Inc.
Editor: Chris Stanford
Color: Steve Rodriguez for Apache
Music House/Composer: All The Saints
Sound Design: Vaudeville
Sound Design and Mix: Andrew Le Guier
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