Zambezi Creates ‘SXsports Playbook’ to Help Navigate SXSW Events

By Erik Oster 

ZambeziThis year, for the first time ever, there will be a sports component to SXSW in Austin, Texas. To celebrate this, and to help festival goers select from the seemingly endless list of panels, LA-based sports and entertainment creative shop Zambezi created “SXsports Playbook.”

SXsports Playbook is a website where visitors fill out a survey of 12 either/or questions. At the conclusion of the survey, users are “directed to one of five curated panel groupings comprised of a ‘must-see’ sports lineup to suit their individual interests (and maybe even an option to avoid them altogether).” It’s a formula we’ve seen plenty of times before, but this time it just may end up being useful for those caught navigating the labyrinth of events at SXSW. Give it a try for yourself if you’re headed to SXSW, and stick around for credits after the jump.

Zambezi Founder/Managing Director: Chris Raih
Director of Sports Marketing: Matt Dzamba
Designer: Ryan Barber
Senior Creative Technologist: Ricardo Diaz
Senior Digital Producer: Sean Carnage
Digital Producer: Julius Buslon
Communications Manager: Bridget Bulters
Digital Development: 14Four