God, it’s all so close to being over. On Wednesday morning we as a nation will move past the shallow sewer that has been the past 16 months and into the next phase of our ongoing national argument.
In the meantime, we have one more day to run all your agency’s political stunts and related commentary, which our unbelievably optimistic readers will review positively whether they agree with your perspective or not!
Y&R New York is the latest shop to enter the “why can’t we all just get along” game with the help of partner Dinosaur BBQ. The concept was pretty basic: “Left wings” come in mild, medium and “nasty” while right wings offer some “deplorable” flavor for those who like things on the extreme side.
Since the case study was filmed in New York, you can probably guess which wings won out.
Now let’s imagine for a second that they filmed this clip in, say, West Virginia. Yeah.
In case you wondered whether the whole thing might just be a stunt: “The chicken wings themselves, according to a Dino insider, are actually the barbecue joint’s regular mild, medium or hot varieties.”
Shocking! Turns out two unnamed creative directors just wanted to play on the totally unscientific conclusion that everyone in American has had enough of this crap and maybe get a little earned media for their client in the meantime.
OK, but do you really think that things will get better after tomorrow? Tough fucking turkey.
Whoever wins tomorrow, there will be some clear losers: Check out that tiny, sad Libertarian winglet. This was supposed to be your year, buddy!
CREDITS
Y&R
Chief Creative Officer: Leslie Sims
Group Creative Director: Nathalie Brown
Creative Director: Kate Lummus
Senior Copywriter: Anthony DiMichele
Group Account Director: Dom Alcocer
Executive Director of Integrated Production: Greg Lotus
Director of Interactive Activation: Catherine Patterson
Senior Integrated Producer: Jill Toloza
Senior Brand Strategist: Paul-Claude Vary-Kinney
Content Producer: Chandler Simms
Content Producer: Alex Foster
Music Producer: Lauren King
Design Director: Hamish McArthur
Junior Designer: Chloe Kang
Senior Content Business Mgr: Adele Solomon
Director of Traffic: Pamela Murray
Studio Director: Michael Romanski
Print Production Manager: Michael Dunn
Print Producer: Jack Hughes
Coordinating Producer: Ruby Rudijono
Music Production Company: Storefront
Dinosaur Bar-B-Que
Director of Marketing :Holly Pesahovsky
Founder: John Stage