Your Undead Post, Part II: Hyundai Builds Zombie-Killing Machine in ‘Chop Shop’

By Erik Oster 

“If you want to survive, listen up.”

So begins Innocean’s new spot “Speech” for Hyundai (Two undead posts in a day? What the hell, it’s October). The speaker of those lines credits his ability to live off the land and fight for his survival, but an onlooker points to his Hyundai zombie-killing vehicle. Although the spot’s attempt at humor falls mostly flat, it was  perfectly timed, debuting last night during the premiere of AMC’s The Walking Dead. The 30 second spot was also show during Talking Dead last night, while “The Walking Dead Chop Shop” — the site that lets users build their own Zombie Survival Machine — launched during San Diego’s Comic-Con in July. Innocean’s television spot will be accompanied by three digital spots in all — “Speech,” “Cooler” and “Difference — airing on Hyundai’s social media channels.


The spot functions not just as a stand-alone advertisement, but as a way to drive viewers to the “The Walking Dead Chop Shop” site, which is a great tie-in. Actually, I’m kind of not sure if the spot is a tie-in for the site, or the site is a tie-in for the spot. I’m going with the former, since the site existed first. At any rate, we covered “The Walking Dead Chop Shop” back in July, but for the link-averse, here’s a short review: you can use any of three Hyundai vehicles as your base-vehicle and then pimp them out with all kinds of accessories, like razor wire, a “horde plow” and (of course) flame throwers and cattle guns. This isn’t exactly my sort of thing, but it should be a lot of fun for the car/weapon happy and zombie-obsessed. Credits after the jump.


Executive Creative Director: Greg Braun                         
Creative Directors: Barney Goldberg, Scott Muckenthaler, Tom Pettus                                     
Art Director: Arnie Presiado                      
Copywriter: Jeb Quaid 
VP, Director of Integrated Production: Jamil Bardowell                     
Executive Producer, Content: Brandon Boerner                       
Product Specialist: Lawrence Chow
VP, Account Director: Juli Swingle                       
Account Supervisor:  Darcy Tokita                        
Account Coordinator: Kohl Samuels                       
VP, Digital Engagement and Strategy: Uwe Gutschow                                                                                  
VP, Media Planning: Ben Gogley                        
Media Director: James Zayti                         
Senior Business Affairs Manager: Lisa Nichols                       
Project Manager: Dawn Cochran                                           

Production Company: Biscuit Filmworks                                                   

Director: Mike Maguire                       
DP: Neil Shapiro                                                              
Executive Producer: Colleen O’Donnell                     
Producer: Tracy Broaddus                                                    
Production Supervisor: Mitch Livingston                                         
Casting Agent: Mary Ruth                                                        

Editorial Company: Union Editorial                                                                                 

Editor: Jim Haygood                                                     
VP Executive Producer: Megan Dahlman                       

Music Company: Human

Producer: Jonathan Stanford                                                                                                                              

Telecine Place: Company 3                             

Online Place: Union Editorial                     
Record Mix Place: Eleven Sound