KLM Royal Dutch Airlines, which famously flies from The Netherlands to the Nether Lands™, is giving regular schmucks like you and me a chance to float around in outer space for a while. What this has to do with flying to different locations on Earth is unclear, but KLM along with agencies RAPP and Tribal DDB Amsterdam probably figured, “Hey, Axe is giving away a trip to outer space. We should do that too.” And do that too they are.
Of course, a campaign doesn’t begin and end with just giving away tickets to space. As every advertising veteran knows, the difficult part is determining who actually gets the tickets. Ever the pragmatists, KLM have decided that this makes the most logical sense: They are launching a balloon with space tickets inside of it from Area 51 on April 22, with viewers of a live stream predicting at what altitude the balloon will pop. Should you guess correctly, you get the space tickets.
Should advertising ever be lauded for any one attribute, it should be its practicality. Credits after the jump.
Creative Directors
Bram Holzapfel
Copywriter
Sander van de Vlasakker
Art Director
Joost van Middelaar, Keith Kornson
Designers
Keith Kornson, Anthony Goodwin
Client Services Director
Esther te Pas
Producer
Matty Bakker, Jesse Mons, Linda Cuvelier
Strategic/Planning Director
Rogier van der Werf
Interactive Designer
Joeri Kiekebosch
Developers
MediaMonks
Other
Jan Willem Penterman (Technical Lead)
Production Company
MediaMonks
Director
Tom Rijpert
Executive Producer
Arjen Warendorff
Producer
Stephan Murray
Post-Production company
MediaMonks
Music
MassiveMusic, Kaiser Sound Studios, MediaMonks