Young & Laramore Launches ‘The Keyless Era’ for Schlage

By Erik Oster 

Indianapolis-based agency Young & Laramore has launched a new social campaign for Schlage today, entitled “The Keyless Era.”

The campaign debuted yesterday with a teaser (video above), promoting the company’s keyless electronic locks. Young & Laramore will roll out the rest of the campaign on October 1st, with a product launch video and eight pieces of video content exclusive to Schlage’s social media channels. The videos take a humorous approach, employing improvisational comedy captured over the course of one day, exploring themes like what people will lose in a “Keyless Era” and how mayors will have to award something other than “the keys to the city.” We’ve included a couple of these social videos (along with credits) after the jump.



Client: Schlage

Agency: Young & Laramore

Executive Creative Director: Carolyn Hadlock

President/Chief Strategy Officer: Tom Denari

Creative Director: Bryan Judkins

ACD/Senior Writer: Scott King

Art Director: Zac Neulieb

Writer: Sarah Holcombe

Brand Action Strategist: Taylor Schaffer

Account Director: Brad Bobenmoyer

Senior Account Manager: Cory Schneider

Agency Producer: Amy Jo Deguzis

Editor: Nick Pezzillo, Foundation Content


Keyless Era Video Product Video

Director: Dan Brown, Curator Pictures

Director of Photography: TJ Williams


Keyless Era Social Content

Director: John Douglas, Curator Pictures

Director of Photography: Jeffrey Waldron