After winning AOR duties on Pizza Hut back in May, Droga5 introduced its first campaign for the client with an alien-filled spot in September.
Yesterday the agency unveiled its latest for the brand with a 30-second spot starring George Takei which ran during the Super Bowl pregame show. You probably won’t be surprised with Takei’s reaction to the chain’s new $6.99 any pizzas deal.
That’s right, Takei can’t help but respond with his “Oh my” catchphrase when he learns of the deal, and again when he orders from his cellphone, goes to the door to pick up the delivery and when he finally takes a bite. The ad ran repeatedly during the pre-game show, which Pizza Hut sponsored, so anyone watching before kickoff likely caught the spot.
Credits:
Client: Pizza Hut
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Scott Bell
Creative Director Tara Lawall
Associate Creative Director Ben Bliss
Associate Creative Director Evan Schultz
Associate Design Director Mark Yoon
Chief Creation Officer Sally-Ann Dale
Co-Director of Film Production Jesse Brihn
Co-Director of Film Production Bryan Litman
Broadcast Producer Scott Sitman
Associate Producer Tony Xie
Associate Director, Production Business Affairs Librado Sanchez
Senior Business Affairs Manager Alesa Blanchard-Nelson
Head of Interactive Production Niklas Lindstrom
Head of Art Production Cliff Lewis
Head of Print Services Rob Lugo
Global Chief Strategy Officer Jonny Bauer
Group Strategy Director Ramon Jiminez
Strategy Director Ben Brown
Communications Strategy Director Delphine McKinley
Data Strategy Director Lily Ng
Data Strategist Christina Fieni
Executive Group Director Brett Edgar
Group Account Director Ben Myers
Account Director Bradley Allen
Account Supervisor Jordan Cappadocia
Account Manager Victoria Gan
Associate Account Manager Andrew Mullen
Senior Project Manager Andrea Verenes
Associate Counsel Erica M. Palaia
Client Pizza Hut
Jeff Fox Chief Brand & Concept Officer
David Timm Chief Marketing Officer
David Daniels VP, Advertising & Media
Antonieta Moreland Brand Manager
Amanda West Senior Associate Manager, Marketing
Ron Hacohen APR Cost Consultant
Production Company Park Pictures
Director Terri Timely
Executive Producer Dinah Rodriguez
Executive Producer Jackie Kelman Bisbee
Head of Production Ann Bobroff
Bidding Producer Christopher Grove
Line Producer David Lambert
DOP Ross Mclennan
Editorial Rock Paper Scissors LA
Editor: Adam Pertofsky
Assistant Editors: Marjorie Sacks, Jay McConville
Producer: Amanda Ornelas
Executive Producer: Raná Martin
Managing Director: Linda Carlson
Postproduction: MPC
Grade: MPC
Colorist: James Tillett
Executive Producer: Dani Zeitlin
Producer: Jenna Gabriel
VFX: MPC
Senior Producer: Matthew Loranger
Producer: Dori Sharvit
Lead Compositor: Brian Williams
VFX Team: Cynthia Lee, Sandra Ross, Kris Fortin, Tyler Robinson