Yellow Tail Strives to Prove the Value of Middle-Shelf Wine

By Kiran Aditham 

Yellow Tail, the wine brand that works in a pinch when you’ve got $8-15 to spend at the liquor store, has unveiled its new fall/holiday initiative that was created by New York firm BurnsGroup.

This first spot in the $7 million multimedia “Open for Anything” campaign, which is dubbed “Tragedy” and was directed my commercial/music video/film director Tarsem, shows how a wine spill crisis can be averted by over-the-top singing and having a stash of Yellow Tail bottles as backup. It’s gonna be a long season.


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