Wunderman Thompson has hired Preeya Vyas as global chief experience officer to lead and orchestrate the network’s CX practice. Vyas will work across the global network’s strategic, creative, technology and data leadership team to help design and deliver the experiences, products and services that aim to drive growth for clients.
“Demand for best-in-class CX has increased as the most successful brands are the brands that deliver connected, human-centered design and inspiring experiences across the customer journey,” said Neil Dawson, global CSO of Wunderman Thompson, in a statement. “Preeya is a CX evangelist with a passion for developing great experiences, challenging existing ones and inspiring the future for brands.”
Vyas’ career spans over two decades, combining creativity, communication, product strategy and design, technology, media and data. She joins Wunderman Thompson from her most recent role as chief strategy and innovation officer at DeVito/Verdi. Prior to that, she served as chief experience officer at Saatchi & Saatchi, New York.
“I look forward to working with the world class talent at Wunderman Thompson, to understand and create solutions to meet the consumer challenges of the future,” said Vyas in a statement. “Customer experience must be built around people, where how they feel naturally meets how they behave, while also architecting new and potentially game changing behaviors.”
Vyas was previously named a Top 50 Indispensable Media, Marketing and Tech Players in Adweek. She is also a frequent speaker on topics including “Modern Creativity,” “Applying Retail Principles to Health Systems” and “How to Tell a Story in 6 Seconds.”
“Preeya is the perfect leader to unite Wunderman Thompson’s unparalleled capabilities across data, technology, and creativity into inspiring brand experiences across touchpoints. She brings people together and orchestrates imaginative solutions laser-focused on helping clients grow,” added Audrey Melofchik, CEO Wunderman Thompson North America, in a statement.
The hire adds to the momentum at Wunderman Thompson, which won the inaugural Creative B2B Grand Prix at the Cannes Festival of Creativity for its language-based AI experience for Sherwin-Williams.