Wunderman Names Mark Read CEO

By Erik Oster 

With Daniel Morel stepping down after leading the agency for 14 years, Wunderman has appointed Mark Read as its global CEO, effective next week. Read, who arrives from WPP, will retain his role as CEO of WPP Digital. Morel, meanwhile, will move into a non-executive chairman role with Wunderman.

Morel has served as chairman and global CEO since 2000, when the agency was known as Impiric. He was responsible for restoring the Wunderman name the following year.

Read has served as a chairman and CEO for WPP Digital for over eight years, following over ten years as director of strategy. Prior to that role, he was a founder and joint CEO of WebRewards, but his time at WPP dates back to a stint as corporate development manager that began in 1989.

WPP CEO Martin Sorrell said in a statement that Read “brings a wealth of knowledge in digital technology and its application to marketing services, as well as strong links to our new media partners.”