Wunderman Names Caspar Schlickum as APAC CEO

By Erik Oster 

Global digital agency Wunderman appointed Caspar Schlickum to the position of CEO for the Asia-Pacific region. He will begin the new role in September.

In this position, Schlickum will oversee around 1,000 employees across 28 offices in 14 countries, taking responsibility for developing and expanding the agency’s offering in the region with a particular emphasis on digital and data-driven marketing. He will succeed Martin Conneen, who is leaving the position to pursue other opportunities.

Schlickum joins the agency from WPP-owned global digital media platform Xaxis, where he has served as CEO for the Europe, Middle East and Africa (EMEA) region since October of 2010. Prior to that he spent four years as a partner at WPP media agency MindShare, where he focuses on digital and the agency’s HSBC account. Before joining WPP as part of a fellowship program in 2005, Schlickum served as vice president in investment banking in the APAC region for Deutsche Bank and was based in Australia.


“I am delighted to welcome Caspar on board as our APAC CEO,” Wunderman global CEO Mark Read. “Asia is a high priority market for us and Caspar’s unique experience in digital marketing, data and analytics, as well as his understanding of technology-driven business, will be hugely beneficial as we continue to grow our business throughout the region.”